G-O-D-A Endeavour for your dreams
When one endeavours to follow ones dream,
reality becomes an illusion and the dream becomes the life.
Founder of G-O-D-A Fiona Chalmers
I'll never forget this quote I saw written on a wall in east London. I had only moved to London one week before I saw it and I remember feeling full of hope, dreams and excitement! I took a picture because I had big dreams that I knew I would have to endeavour for.
I knew from then London was my city and I was going to love living here!
I have recently had many milestones and with each milestone I am arriving closer to living the vision I had for many years but actually ignored for quite a long time.
Long story short I got a bit distracted in the big smoke and overwhelmed with how I could achieve such a huge ambition as creating my own brand.
The day of this photoshoot was a day when my heart fluttered with pride because I found the most amazing talent I wanted to work with and we collaborated together to shoot the first campaign for G-O-D-A.
Styled and directed by me in collaboration with the photographer Emily Jane our beautiful model Chiomahh and the talented make up artist Katherine
I wanted to capture the feeling of a moment when someone is enjoying the abundance of their city with a look of ambition in their eyes and Chiomahh was the perfect model for this.
This is one of the milestones that will stay with me forever because it was the start of the ultimate dream to collaborate with creatives and allow them to showcase their talent without compromising each other.
This is the day the dream became the life...
Thanking photographer: Emily Jane
Model: Chiomahh Tagbo
Make up artist: Katherine Z Gil